Amanda Klassen @amanda.m.klassen

Product Dev • Industrial Design My life in themes • 🇨🇦 • 🇩🇪 • 🇵🇭 Duality • @amenda.ca

Amanda Klassen photos and videos

4 days ago

This never gets old.

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4 days ago

A job title could be Sky Colourist. Infinite colours and inspiration to be found here as time passes.

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4 days ago

I wonder how many colours can appear in the sky? This is sunset at English Bay.

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2 weeks ago

Bibingkahan! I remembered! Imagine a brioche bun had a baby with mochi. It’s a rice and coconut puff dream, a native food of Waray-Waray.

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2 weeks ago

Remembering some of my favourite food from 🇵🇭. Kinilaw is a coconut vinegar style sashimi salad. Craving it now...

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2 weeks ago

Remembering some of my favourite food in the Philippines: boneless bangus with hummus and slaw!

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4 weeks ago

Sundays. A day for expression. Do anything 🤙

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4 weeks ago

Sundays. Rest, reflect, and recharge.

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4 weeks ago

Sundays. No need to lift a pencil.

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3 weeks ago

1/3 Harvest This was the first day I ever took part in a harvest for products. I actually felt connected to my roots—when I lived in the Kootenays, on a hobby farm, hidden on the mountainside, making many things with my hands. Harvest started at the crack of dawn, at 5AM, to avoid extreme heat. I didn’t last that long. Even though it was overcast, I was developing sunburn by 8AM.

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last month

2/3 Harvest The weavers were surprised I wanted to get my hands dirty! No problem 🌱🙌! Since there’s quite a large language barrier with rural communities, helping out at harvest opened up new questions and insight that informed me about key challenges within the production process.

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last month

3/3 Harvest On this day, we picked tikog, an indigenous grass of the Philippines that grows wild in wetlands. It’s about 5’ or higher when carefully picked at its base—the longer the better. Grass is treated with care, evenly bundled and wrapped with itself. After harvest, the grass dries over a full day of sun. The grass spoils if there happens to be an episode of rain. In many ways, the production process is at mercy to the weather but the weavers are implementing more sustainable methods as they are financially able. After drying, the tikog stocks get sorted by size into bundles. Bundles are in specific quantities that fit in the dying tub, and denomination of bundles will equal certain product sheets. The size sorting is significant so when weaving and extending a surface, seam lines are straight and a minimal amount of grass is clipped in the finishing process.

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last month

1/3 A mantra, for thinking differently. There’s still so many new possibilities we can make just by folding paper. Have you seen, “Between The Folds”? There’s still so much insight we can learn from our neighbours, our colleagues, and subcultures all around us—it’s all extraordinary when looking closely into their ‘ordinary’ ways of life.

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last month

2/3 A mantra, for building creative confidence. I’m my biggest critic. Early on, it used to be hard for me to move through projects because it was never good enough. But the more I iterate, and the more I finish, the luckier I get. Nice!

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last month

3/3 A mantra, for creative growth. Sometimes change seems exhausting, but it doesn’t have to be. When I take on a larger project or want to learn a challenging new skill, this is the mantra I use to get me over the hump.

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May 2019

1/3 Team Spirit To my surprise, these women aren’t only looking to rebuild, they also want to expand globally and take on the world. It’s absolutely incredible to witness this ambition and resilience after they experienced the hardship of a super typhoon. 💪 5 years later, they’re stronger than before. This is due to their participation in empowerment programs from government, local and international NGOs, and their leadership to make it happen.

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May 2019

2/3 Team Spirit The weavers first became famous for their colourful banig mats during pre-colonial times. “Banig” literally means mat. They’re making other product categories now and are very open to weaving new things! One of the first details I suggested was a double-sided embroidered mat, so commuters can show off the design on both sides when it’s rolled up. They said the grass is too tight to embroider the leaves in both sides but they didn’t hesitate to try. And they made it work! I’m always impressed by their positive attitude to try new things.

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May 2019

3/3 Team Spirit At first, the weavers might seem a little shy but they’re easy to warm up to—through their food sharing culture, singing randomly off cue or on cue at karaoke, or with their lighthearted humor.

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April 2019

1/3 Woven Pattern Exploration Theme: Ritualist During pre-colonial times, It was not unusual for a Waray Woman to be in battle with their tribe, the Pintados. This group was infamous for winning the most battles, hence being the most tattooed, or “painted”. The Pintados often used native pythons as inspiration for the tattoo’s graphic elements to embody intimidation. These women were also known for performing elaborate mind-expanding rituals. Today, you will notice the Waray Woman still embodies this resilience, like a warrior, but on gentler terms advocating for women’s rights and better livelihoods for marginalized groups. This story, along with market insight, became the basis for artistic direction on a set of woven products for the theme, “the Ritualist”.

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April 2019

2/3 Woven Pattern Exploration Theme: Ritualist During pre-colonial times, It was not unusual for a Waray Woman to be in battle with their tribe, the Pintados. This group was infamous for winning the most battles, hence being the most tattooed, or “painted”. The Pintados often used native pythons as inspiration for the tattoo’s graphic elements to embody intimidation. These women were also known for performing elaborate mind-expanding rituals. Today, you will notice the Waray Woman still embodies this resilience, like a warrior, but on gentler terms advocating for women’s rights and better livelihoods for marginalized groups. This story, along with market insight, became the basis for artistic direction on a set of woven products for the theme, “the Ritualist”.

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April 2019

3/3 Woven Pattern Exploration Theme: Ritualist During pre-colonial times, It was not unusual for a Waray Woman to be in battle with their tribe, the Pintados. This group was infamous for winning the most battles, hence being the most tattooed, or “painted”. The Pintados often used native pythons as inspiration for the tattoo’s graphic elements to embody intimidation. These women were also known for performing elaborate mind-expanding rituals. Today, you will notice the Waray Woman still embodies this resilience, like a warrior, but on gentler terms advocating for women’s rights and better livelihoods for marginalized groups. This story, along with market insight, became the basis for artistic direction on a set of woven products for the theme, “the Ritualist”.

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April 2019

1/3 Weavers of Basey Maribeth, one of the weavers I work with, shows off her original designs for @manilafame ! When arriving to the area, I did a deep dive into the art of weaving, the life of a weaver, and the business of my partner company BANIG. Then after another dive into the market, I came up with some designs as well. Stay tuned later for those 😏

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April 2019

2/3 Weavers of Basey My team BANIG is getting ready for @manilafame ! They’re bringing a load of new bags, clutches, mats and more. These are some original patterns by the weavers, no help from me on this! Absolutely beautiful use of colours.

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April 2019

3/3 Weavers of Basey Maribeth is one of the weavers I work with and here she shows off her original design, while I coach the team in taking mobile product photos for social media. We just got the team BANIG online last month and there’s quite a big boost of attention and inquiries already. Hooray!

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March 2019

1/3 Colour of Palawan

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March 2019

2/3 Colour of Palawan

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March 2019

3/3 Colour of Palawan

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March 2019

3/3 Filipino Ingenuity No car wash? Pop a hole in a water bottle lid and squeeze for a firm stream. There are many lessons to learn from the girl guides and boy scouts out here. They teach me I can do a lot more with a lot less.

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March 2019

2/3 Filipino Ingenuity They’ll stack a couple worn out tires to make a high contrast pylon sign for their business, and paint hand lettering better than most communication designers.

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March 2019

1/3 Filipino Ingenuity This may look like a familiar stool in the west, but in fact it’s approximately 6” wide. It’s placed in dead spaces of vehicles like aisles or beside the door to fit more paying passengers. Seatbelts are not required unless you’re in the front seat, so they really pack you in.

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March 2019

That one time (the only time ) I went snorkeling and lost my composure because I’m completely freaked out of deep water. 😂 But practice makes things less terrifying. I’ll be back soon. 🇵🇭

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March 2019

Captain Jerry’s legendary red boat in El Nido, Palawan! We had this whole thing to ourselves 😍 I plugged the contact info into google maps, so if you’re in El Nido, book with Captain Jerry! You won’t regret it. #captainjerry #elnido #palawan #itsmorefuninthephilippines

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